Asüna - Revision history

Red marquis at 08:08, 25 January 2007

2007-01-25T08:08:23Z

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Red marquis at 08:08, 25 January 2007

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-'''Asüna''' was a captive import brand created in 1992 by [[General Motors]] as a counterpart to [[Geo]] in Canada.
+{{List of Asüna Models}}'''Asüna''' was a captive import brand created in 1992 by [[General Motors]] as a counterpart to [[Geo]] in Canada.
 Preceding the Asüna brand was the ''Passport'' brand, which sold a Korean (Daewoo) made [[badge engineered]] [[Opel Kadett]] E known as the [[Passport Optima]] (which hit Canadian shores in 1988) as well as a selection of [[Isuzu]] [[SUV]]s. [[General Motors Canada]] changed its branding strategy in 1991, disbanding Passport (the Optima was rebadged as Pontiac LeMans). [[Isuzu]] was grouped together with [[Saab]] and GM's new, import-fighting [[Saturn|Saturn]] division to form Saturn-Saab-Isuzu dealerships. The [[Geo]] brand was introduced in Canada in (model year) 1992, offered at [[Chevrolet]]-[[Oldsmobile]]-[[Cadillac]] dealers (who had been selling the [[Geo]] brand's products as Chevrolets from 1989 until the brand's introduction). Sales of Geo vehicles were relatively successful, prompting [[Pontiac]]-[[Buick]]-[[GMC (General Motors division)|GMC]] dealers to request GM Canada to provide a lineup of similar "import" vehicles. Asüna was created to fulfill this demand.
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Red marquis at 08:06, 23 January 2007

2007-01-23T08:06:33Z

New page

'''Asüna''' was a captive import brand created in 1992 by [[General Motors]] as a counterpart to [[Geo]] in Canada.

Preceding the Asüna brand was the ''Passport'' brand, which sold a Korean (Daewoo) made [[badge engineered]] [[Opel Kadett]] E known as the [[Passport Optima]] (which hit Canadian shores in 1988) as well as a selection of [[Isuzu]] [[SUV]]s. [[General Motors Canada]] changed its branding strategy in 1991, disbanding Passport (the Optima was rebadged as Pontiac LeMans). [[Isuzu]] was grouped together with [[Saab]] and GM's new, import-fighting [[Saturn|Saturn]] division to form Saturn-Saab-Isuzu dealerships. The [[Geo]] brand was introduced in Canada in (model year) 1992, offered at [[Chevrolet]]-[[Oldsmobile]]-[[Cadillac]] dealers (who had been selling the [[Geo]] brand's products as Chevrolets from 1989 until the brand's introduction). Sales of Geo vehicles were relatively successful, prompting [[Pontiac]]-[[Buick]]-[[GMC (General Motors division)|GMC]] dealers to request GM Canada to provide a lineup of similar "import" vehicles. Asüna was created to fulfill this demand.

The [[Pontiac LeMans]] dropped its model name altogether in favour of trimline designations, selling as [[Asüna SE]] in base trim hatchbacks and sedans, and as [[Asüna SE|Asüna GT]] as a higher trim hatchback. The Asüna lineup was rounded out by the [[Asüna Sunfire|Sunfire]] (a rebadged [[Isuzu Impulse]]) and [[Asüna Sunrunner|Sunrunner]] (a rebadged [[Suzuki Sidekick]], taking the [[Geo Tracker|GMC Tracker's]] place in the Pontiac-Buick-GMC lineup).

Asüna sales could not match Geo's, and the Asüna brand was eliminated in 1995. The [[Asüna SE|SE/GT]] and [[Asüna Sunfire|Sunfire]] were dropped from the GM Canada lineup and [[Asüna Sunrunner|Sunrunner]] was later rebadged as a Pontiac.

==List of vehicles==
* [[Asüna Sunfire]] (1993)
* [[Asüna Sunrunner]] (1992-1995)
* [[Asüna SE|Asüna SE/GT]] (1993)

==See also==
* [[List of vehicles sold in Canada but not the United States]]

{{General Motors brands}}

[[Category:General Motors]]
[[Category:Makes]]

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