Badge Engineering - Revision history

Red marquis at 08:30, 5 August 2008

2008-08-05T08:30:25Z

← Older revision		Revision as of 08:30, 5 August 2008
Line 1:		Line 1:
	'''Badge engineering''' is the ~~marketing~~ of the ~~same~~ car ~~design~~ under two ~~different~~ models ~~under different names~~. ~~This~~ usually ~~involves multiple marques~~ and ~~model names~~. ~~In some cases,~~ the ~~model~~ is ~~the same name~~, but ~~the marque~~ is different. ~~Sometimes each variation is sold~~ in a different ~~region. The~~ same car may be ~~sold~~ by the same ~~marque, but~~ under different ~~names~~. ~~Often~~ badge engineering is ~~commissioned~~ by ~~one company~~. ~~The company markets~~ the ~~same~~ car under ~~different makes~~, with ~~one version being~~ more ~~luxurious than~~ the ~~other~~. The models in ~~question sometimes are designed~~ in ~~a joint venture~~, and ~~both companies sell their~~ own ~~versions~~. ~~All three American automakers regularly~~ badge ~~engineer their products~~.		'''Badge engineering''' is a term that describes the rebadging of one model of [[automobile\|car]] as another. Due to the high cost of designing and engineering a totally new model, or establishing a new brand (which may take many years for it to gain acceptance), it is often more cost effective to rebadge a single product multiple times. However, excessive badge engineering can be problematic for car companies, and even detrimental. Having a single car sold under multiple identities may hamper overall sales, and can make marketing become difficult. It may also be an issue for a manufacturer to distinguish the differences between two models without damaging the one's reputation.

			While differences were originally confined to the badges used on the model, more typically it involves slight styling differences, usually limited to the headlights, tail lights, and front and rear fascias. The term derives from the pot metal trademark emblems fastened onto the outside of the car or onto the dashboard.

			Brand engineering is common, but it should not be confused with [[Automobile platform\|platform sharing]] within a company. Platform sharing is different from rebadging, as an automobile platform may be used in many different ways and applications, such as using a single platform to produce and sell a [[sedan]] and an [[SUV]]. The two products are different automobiles, where as in brand engineering involves using the identical (or nearly identical) finished product.

			==Different types of brand engineering==
			Brand engineering often occurs when an individual manufacturer, such as [[General Motors Corporation\|General Motors]], owns a portfolio of different brands, and markets the same car under a different brand. It may be done to expand the ranges of different brands in one market without developing completely new models, such as selling one car as a [[Chevrolet]], a [[Pontiac]], and a [[Saturn\|Saturn]] by [[General Motors Corporation\|GM]] in the United States. It may also be done to sell the same model in different regions and markets simply under a different name. For example, cars built by [[Daewoo]], now owned by [[General Motors Corporation\|GM]], are now only badged as Daewoos in South Korea and Vietnam. In other markets, they are now badged as [[Chevrolet]]s. Similarly, in Australia and New Zealand, where Daewoo was unsuccessful, they are now rebadged as [[Holden]] models. The Australian car manufacturing industry experienced major badge reengineering during the 1990s as part of the failed [[Button car plan]].

			Another way badge engineering may occur is when two separate companies pool resources by operating a joint venture to create a product, then selling it each as their own, or trading off products that each brand lacks in its lineup. A prime example of this would be the first-generation [[Honda Odyssey]] being rebadged as an [[Isuzu Oasis]] because [[Isuzu]] needed a minivan, while the [[Isuzu Rodeo]] was rebadged as the [[Honda Passport]] because [[Honda]] had the need for an [[SUV]]

			Language problems or marketing decisions may lead to a car being given a different model name in a certain country (for example, the [[Mitsubishi Pajero]] is called the Montero in Spanish-speaking countries and North America and the Shogun in the UK) although this may not constitute badge engineering as the car is still sold under the same brand name.

			Badge engineering also occurs between luxury brands and their parent companies. A parent manufacturer may take a model from a mainstream brand, upgrade it with more features, technoloy, luxury and/or style, then sell it as a model under a premier marque. An example of this is the [[Ford Motor Company]] taking its more mainstream [[Ford Expedition]], and with exterior, interior, and technological work, selling it as the [[Lincoln Navigator]].

			The term is also used for the makers of consumer electronics and household appliances sold under different names, especially the house brands of discount merchandisers, who can make specifications that would result in a lower-quality product as well.

			==List of badge engineered vehicles==

			For a list of vehicles that have been considered to be the result of badge engineering, see:

			* ''[[List of badge engineered vehicles]]''

			==Models produced under licence==

			A variant on rebadging is licensing models to be produced by other companies. One example of this practice than in Malaysia.

			Its first local car manufacturer, [[Proton\|Proton]], started producing versions of the [[Mitsubishi Colt]] and [[Mitsubishi Lancer]], rebadged as [[Proton Saga]] and [[Proton Persona]] from 1985 until today (2006). This was followed by Malaysia's second vehicle producer, [[Perodua]], that manufactures [[Daihatsu Cuore]], [[Daihatsu Mira]], [[Daihatsu Move]], [[Daihatsu Terios]] known in the local language of Malay as [[Perodua Kelisa]], [[Perodua Kancil]], [[Perodua Kenari]] and Perodua Kembara, respectively. This practice continues until today with [[Inokom]], which rebadged South Korea's [[Hyundai Atos]], [[Hyundai Getz]] and [[Hyundai Matrix]]. [[Naza]] transformed the [[Peugeot 206]] into its own Naza 206 Bestari and in 2006, unveiled a locally assembled [[Kia Picanto]] called the Naza Suria.

			Elsewhere, the [[Renault 12]] was produced by [[Dacia\|Dacia]] in Romania. In India, the old 1950s Morris Oxford still plies the streets as the Hindustan Ambassador.

			Badge engineering by means of product licencing has it downsides, in Malaysia, for example, the initial success brought by badge engineering for Proton quickly wore off when the motoring public became tired of its limited product range that only underwent minor cosmetic changes rather than major model changing makeovers, which often occurs with licenced companies. From 1985 until 2006, Proton seems to be relying heavily on technology transfers, unable to design the engine, chassis and other important aspects of car manufacturing by itself. Thus, the market share of this once dominant local car manufacturer in Malaysia dropped to 70% (along with its share prices).

			==See also==
			*[[Captive import]]

			[[Category:Automotive industry]]

Mypreferences at 18:44, 4 August 2008

2008-08-04T18:44:27Z

← Older revision		Revision as of 18:44, 4 August 2008
Line 1:		Line 1:
	'''Badge engineering''' is ~~a term that describes~~ the ~~rebadging~~ of ~~one model of [[automobile\|car]] as another. Due to~~ the high cost of designing and engineering a totally new model, or establishing a new brand (which may take many years for it to gain acceptance), it is often more cost effective to rebadge a single product multiple times. However, excessive badge engineering can be problematic for car ~~companies, and even detrimental. Having a single car sold~~ under ~~multiple identities may hamper overall sales, and can make marketing become difficult. It may also be an issue for a manufacturer to distinguish the differences between~~ two models ~~without damaging the one's reputation~~.		'''Badge engineering''' is the marketing of the same car design under two different models under different names. This usually involves multiple marques and model names. In some cases, the model is the same name, but the marque is different. Sometimes each variation is sold in a different region. The same car may be sold by the same marque, but under different names. Often badge engineering is commissioned by one company. The company markets the same car under different makes, with one version being more luxurious than the other. The models in question sometimes are designed in a joint venture, and both companies sell their own versions. All three American automakers regularly badge engineer their products.

	~~While differences were originally confined to the badges used on the model, more typically it~~ involves ~~slight styling differences, usually limited to the headlights, tail lights,~~ and ~~front and rear fascias~~. ~~The term derives from~~ the ~~pot metal trademark emblems fastened onto~~ the ~~outside of~~ the ~~car or onto the dashboard.~~

	~~Brand engineering~~ is ~~common, but it should not be confused with [[Automobile platform\|platform sharing]] within a company~~. ~~Platform sharing~~ is ~~different from rebadging, as an automobile platform may be used~~ in ~~many~~ different ~~ways and applications, such as using a single platform to produce and sell a [[sedan]] and an [[SUV]]~~. The ~~two products are different automobiles, where as in brand engineering involves using the identical (or nearly identical) finished product.~~

	~~==Different types of brand engineering==~~
	~~Brand engineering often occurs when an individual manufacturer, such as [[General Motors Corporation\|General Motors]], owns a portfolio of different brands, and markets the~~ same car ~~under a different brand. It~~ may be ~~done to expand the ranges of different brands in one market without developing completely new models, such as selling one car as a [[Chevrolet]], a [[Pontiac]], and a [[Saturn\|Saturn]]~~ by ~~[[General Motors Corporation\|GM]] in the United States. It may also be done to sell~~ the same ~~model in different regions and markets simply~~ under a different name. For example, cars built by [[Daewoo]], now owned by [[General Motors Corporation\|GM]], are now only badged as Daewoos in South Korea and Vietnam. In other markets, they are now badged as [[Chevrolet]]s. Similarly, in Australia and New Zealand, where Daewoo was unsuccessful, they are now rebadged as [[Holden]] models. ~~The Australian car manufacturing industry experienced major badge reengineering during the 1990s as part of the failed [[Button car plan]].~~

	~~Another way~~ badge engineering ~~may occur~~ is ~~when two separate companies pool resources~~ by ~~operating a joint venture to create a product, then selling it each as their own, or trading off products that each brand lacks in its lineup~~. ~~A prime example of this would be~~ the first-generation [[Honda Odyssey]] being rebadged as an [[Isuzu Oasis]] because [[Isuzu]] needed a minivan, while the [[Isuzu Rodeo]] was rebadged as the [[Honda Passport]] because [[Honda]] had the need for an [[SUV]]

	~~Language problems or marketing decisions may lead to a~~ car ~~being given a~~ different model name in a certain country (for example, the [[Mitsubishi Pajero]] is called the Montero in Spanish-speaking countries and North America and the Shogun in the UK) although this may not constitute badge engineering as the car is still sold under the same brand name.

	~~Badge engineering also occurs between luxury brands and their parent companies. A parent manufacturer may take a model from a mainstream brand~~, ~~upgrade it~~ with more ~~features, technoloy, luxury and/or style, then sell it as a model under a premier marque. An example of this is~~ the ~~[[Ford Motor Company]] taking its more mainstream [[Ford Expedition]], and with exterior, interior, and technological work, selling it as the [[Lincoln Navigator]]~~.

	The term is also used for the makers of consumer electronics and household appliances sold under different names, especially the house brands of discount merchandisers, who can make specifications that would result in a lower-quality product as well.

	~~==List of badge engineered vehicles==~~

	~~For a list of vehicles that have been considered to be the result of badge engineering, see:~~

	* ''[[List of badge engineered vehicles]]''

	~~==Models produced under licence==~~

	~~A variant on rebadging is licensing~~ models ~~to be produced by other companies. One example of this practice than~~ in ~~Malaysia.~~

	Its first local car manufacturer, [[Proton\|Proton]], started producing versions of the [[Mitsubishi Colt]] and [[Mitsubishi Lancer]], rebadged as [[Proton Saga]] and [[Proton Persona]] from 1985 until today (2006). This was followed by Malaysia's second vehicle producer, [[Perodua]], that manufactures [[Daihatsu Cuore]], [[Daihatsu Mira]], [[Daihatsu Move]], [[Daihatsu Terios]] known in ~~the local language of Malay as [[Perodua Kelisa]], [[Perodua Kancil]]~~, ~~[[Perodua Kenari]]~~ and Perodua Kembara, respectively. This practice continues until today with [[Inokom]], which rebadged South Korea's [[Hyundai Atos]], [[Hyundai Getz]] and [[Hyundai Matrix]]. [[Naza]] transformed the [[Peugeot 206]] into its own ~~Naza 206 Bestari and in 2006, unveiled a locally assembled [[Kia Picanto]] called the Naza Suria.~~

	~~Elsewhere, the [[Renault 12]] was produced by [[Dacia\|Dacia]] in Romania. In India, the old 1950s Morris Oxford still plies the streets as the Hindustan Ambassador~~.

	~~Badge engineering by means of product licencing has it downsides, in Malaysia, for example, the initial success brought by~~ badge engineering for Proton quickly wore off when the motoring public became tired of its limited product range that only underwent minor cosmetic changes rather than major model changing makeovers, which often occurs with licenced companies. From 1985 until 2006, Proton seems to be relying heavily on technology transfers, unable to design the engine, chassis and other important aspects of car manufacturing by itself. Thus, the market share of this once dominant local car manufacturer in Malaysia dropped to 70% (along with its share prices).

	~~==See also==~~
	*[[Captive import]]

	~~[[Category:Automotive industry]]~~

Red marquis at 16:41, 2 August 2008

2008-08-02T16:41:40Z

← Older revision		Revision as of 16:41, 2 August 2008
Line 1:		Line 1:
	'''Badge engineering''' is the ~~practice~~ of ~~selling~~ one car ~~model under two different makes, usually with different model names~~. ~~Sometimes,~~ the model ~~names are the same~~, or ~~there~~ may ~~even be two versions of the same model sold by one marque. Badge engineering~~ is often ~~used~~ to ~~sell more luxurious versions of the same model by different marques owned by the same company~~. ~~It also sometimes involves a partnership between two parent~~ companies. ~~Sometimes, one model is~~ sold under ~~a different name in different countries~~, ~~or at least the same name under different makes~~. It ~~could~~ be ~~considered badge engineering when~~ a ~~model is renamed without being redesigned. The~~ differences between ~~the~~ models ~~is often limited to~~ the ~~grille, rims, and trim names. However, the headlights or taillights may be different in some cases~~.		'''Badge engineering''' is a term that describes the rebadging of one model of [[automobile\|car]] as another. Due to the high cost of designing and engineering a totally new model, or establishing a new brand (which may take many years for it to gain acceptance), it is often more cost effective to rebadge a single product multiple times. However, excessive badge engineering can be problematic for car companies, and even detrimental. Having a single car sold under multiple identities may hamper overall sales, and can make marketing become difficult. It may also be an issue for a manufacturer to distinguish the differences between two models without damaging the one's reputation.

	~~Examples:~~		While differences were originally confined to the badges used on the model, more typically it involves slight styling differences, usually limited to the headlights, tail lights, and front and rear fascias. The term derives from the pot metal trademark emblems fastened onto the outside of the car or onto the dashboard.
	~~[[Chevrolet Silverado]]~~ and ~~[[GMC Sierra]]~~

	[[~~Ford Crown Victoria~~]] and [[~~Mercury Grand Marquis~~]]		Brand engineering is common, but it should not be confused with [[Automobile platform\|platform sharing]] within a company. Platform sharing is different from rebadging, as an automobile platform may be used in many different ways and applications, such as using a single platform to produce and sell a [[sedan]] and an [[SUV]]. The two products are different automobiles, where as in brand engineering involves using the identical (or nearly identical) finished product.

	[[~~Dodge Caravan~~]], [[~~Plymouth Voyager~~]], and [[~~Chrysler Town~~ and ~~Country~~]]		==Different types of brand engineering==
			Brand engineering often occurs when an individual manufacturer, such as [[General Motors Corporation\|General Motors]], owns a portfolio of different brands, and markets the same car under a different brand. It may be done to expand the ranges of different brands in one market without developing completely new models, such as selling one car as a [[Chevrolet]], a [[Pontiac]], and a [[Saturn\|Saturn]] by [[General Motors Corporation\|GM]] in the United States. It may also be done to sell the same model in different regions and markets simply under a different name. For example, cars built by [[Daewoo]], now owned by [[General Motors Corporation\|GM]], are now only badged as Daewoos in South Korea and Vietnam. In other markets, they are now badged as [[Chevrolet]]s. Similarly, in Australia and New Zealand, where Daewoo was unsuccessful, they are now rebadged as [[Holden]] models. The Australian car manufacturing industry experienced major badge reengineering during the 1990s as part of the failed [[Button car plan]].

	~~Unusual examples:~~		Another way badge engineering may occur is when two separate companies pool resources by operating a joint venture to create a product, then selling it each as their own, or trading off products that each brand lacks in its lineup. A prime example of this would be the first-generation [[Honda Odyssey]] being rebadged as an [[Isuzu Oasis]] because [[Isuzu]] needed a minivan, while the [[Isuzu Rodeo]] was rebadged as the [[Honda Passport]] because [[Honda]] had the need for an [[SUV]]
	[[~~GMC Jimmy~~]] ~~and~~ [[~~GMC Envoy~~]] (the ~~two are~~ the ~~same make)~~

	[[~~Dodge Neon~~]] and ~~[[Plymouth Neon]] (both makes use~~ the same ~~model~~ name)		Language problems or marketing decisions may lead to a car being given a different model name in a certain country (for example, the [[Mitsubishi Pajero]] is called the Montero in Spanish-speaking countries and North America and the Shogun in the UK) although this may not constitute badge engineering as the car is still sold under the same brand name.

	[[~~Nissan Quest~~]] and [[~~Mercury Villager~~]] ~~(the two makes are owned by different companies)~~		Badge engineering also occurs between luxury brands and their parent companies. A parent manufacturer may take a model from a mainstream brand, upgrade it with more features, technoloy, luxury and/or style, then sell it as a model under a premier marque. An example of this is the [[Ford Motor Company]] taking its more mainstream [[Ford Expedition]], and with exterior, interior, and technological work, selling it as the [[Lincoln Navigator]].

	[[~~Pontiac Trans Sport~~]] and [[~~Pontiac Montana~~]] (the ~~Trans Sport~~ was ~~renamed~~ the ~~Montana~~).		The term is also used for the makers of consumer electronics and household appliances sold under different names, especially the house brands of discount merchandisers, who can make specifications that would result in a lower-quality product as well.

			==List of badge engineered vehicles==

			For a list of vehicles that have been considered to be the result of badge engineering, see:

			* ''[[List of badge engineered vehicles]]''

			==Models produced under licence==

			A variant on rebadging is licensing models to be produced by other companies. One example of this practice than in Malaysia.

			Its first local car manufacturer, [[Proton\|Proton]], started producing versions of the [[Mitsubishi Colt]] and [[Mitsubishi Lancer]], rebadged as [[Proton Saga]] and [[Proton Persona]] from 1985 until today (2006). This was followed by Malaysia's second vehicle producer, [[Perodua]], that manufactures [[Daihatsu Cuore]], [[Daihatsu Mira]], [[Daihatsu Move]], [[Daihatsu Terios]] known in the local language of Malay as [[Perodua Kelisa]], [[Perodua Kancil]], [[Perodua Kenari]] and Perodua Kembara, respectively. This practice continues until today with [[Inokom]], which rebadged South Korea's [[Hyundai Atos]], [[Hyundai Getz]] and [[Hyundai Matrix]]. [[Naza]] transformed the [[Peugeot 206]] into its own Naza 206 Bestari and in 2006, unveiled a locally assembled [[Kia Picanto]] called the Naza Suria.

			Elsewhere, the [[Renault 12]] was produced by [[Dacia\|Dacia]] in Romania. In India, the old 1950s Morris Oxford still plies the streets as the Hindustan Ambassador.

			Badge engineering by means of product licencing has it downsides, in Malaysia, for example, the initial success brought by badge engineering for Proton quickly wore off when the motoring public became tired of its limited product range that only underwent minor cosmetic changes rather than major model changing makeovers, which often occurs with licenced companies. From 1985 until 2006, Proton seems to be relying heavily on technology transfers, unable to design the engine, chassis and other important aspects of car manufacturing by itself. Thus, the market share of this once dominant local car manufacturer in Malaysia dropped to 70% (along with its share prices).

			==See also==
			*[[Captive import]]

			[[Category:Automotive industry]]

69.136.96.119 at 15:29, 2 August 2008

2008-08-02T15:29:16Z

← Older revision		Revision as of 15:29, 2 August 2008
Line 1:		Line 1:
	'''Badge engineering''' is the practice of selling one car model under two different makes, usually with different model names. Sometimes, the model names are the same, or there may even be two versions of the same model sold by one marque. Badge engineering is often used to sell more luxurious versions of the same model by different marques owned by the same company. It also sometimes involves a partnership between two parent companies. Sometimes, one model is sold under a different name in different countries, or at least the same name under different makes. It could be considered badge engineering when a model ~~sold by the same name~~ is renamed without being redesigned. The differences between the models is often limited to the grille, rims, and trim names. However, the headlights or taillights may be different in some cases.		'''Badge engineering''' is the practice of selling one car model under two different makes, usually with different model names. Sometimes, the model names are the same, or there may even be two versions of the same model sold by one marque. Badge engineering is often used to sell more luxurious versions of the same model by different marques owned by the same company. It also sometimes involves a partnership between two parent companies. Sometimes, one model is sold under a different name in different countries, or at least the same name under different makes. It could be considered badge engineering when a model is renamed without being redesigned. The differences between the models is often limited to the grille, rims, and trim names. However, the headlights or taillights may be different in some cases.

	Examples:		Examples:

Searsgolf at 23:45, 30 July 2008

2008-07-30T23:45:43Z

← Older revision		Revision as of 23:45, 30 July 2008
Line 3:		Line 3:
	Examples:		Examples:
	[[Chevrolet Silverado]] and [[GMC Sierra]]		[[Chevrolet Silverado]] and [[GMC Sierra]]

	[[Ford Crown Victoria]] and [[Mercury Grand Marquis]]		[[Ford Crown Victoria]] and [[Mercury Grand Marquis]]

	[[Dodge Caravan]], [[Plymouth Voyager]], and [[Chrysler Town and Country]]		[[Dodge Caravan]], [[Plymouth Voyager]], and [[Chrysler Town and Country]]

	Unusual examples:		Unusual examples:
	[[GMC Jimmy]] and [[GMC Envoy]] (the two are the same make)		[[GMC Jimmy]] and [[GMC Envoy]] (the two are the same make)

	[[Dodge Neon]] and [[Plymouth Neon]] (both makes use the same model name)		[[Dodge Neon]] and [[Plymouth Neon]] (both makes use the same model name)

	[[Nissan Quest]] and [[Mercury Villager]] (the two makes are owned by different companies)		[[Nissan Quest]] and [[Mercury Villager]] (the two makes are owned by different companies)

	[[Pontiac Trans Sport]] and [[Pontiac Montana]] (the Trans Sport was renamed the Montana).		[[Pontiac Trans Sport]] and [[Pontiac Montana]] (the Trans Sport was renamed the Montana).

Searsgolf at 23:45, 30 July 2008

2008-07-30T23:45:20Z

← Older revision		Revision as of 23:45, 30 July 2008
Line 9:		Line 9:
	[[GMC Jimmy]] and [[GMC Envoy]] (the two are the same make)		[[GMC Jimmy]] and [[GMC Envoy]] (the two are the same make)
	[[Dodge Neon]] and [[Plymouth Neon]] (both makes use the same model name)		[[Dodge Neon]] and [[Plymouth Neon]] (both makes use the same model name)
	[[~~Geo Metro~~]] and [[~~Suzuki Swift~~]] (the two makes are owned by different companies)		[[Nissan Quest]] and [[Mercury Villager]] (the two makes are owned by different companies)
	[[Pontiac Trans Sport]] and [[Pontiac Montana]] (the Trans Sport was renamed the Montana).		[[Pontiac Trans Sport]] and [[Pontiac Montana]] (the Trans Sport was renamed the Montana).

Searsgolf: This article needed to be written because it was entirely copied from Wikipedia.

2008-07-30T23:44:35Z

This article needed to be written because it was entirely copied from Wikipedia.

@@ Line 1: / Line 1: @@
-'''Badge engineering''' is a term that describes the rebadging of one model of [[automobile|car]] as another. Due to the high cost of designing and engineering a totally new model, or establishing a new brand (which may take many years for it to gain acceptance), it is often more cost effective to rebadge a single product multiple times. However, excessive badge engineering can be problematic for car companies, and even detrimental.  Having a single car sold under multiple identities may hamper overall sales, and can make marketing become difficult.  It may also be an issue for a manufacturer to distinguish the differences between two models without damaging the one's reputation.
+'''Badge engineering''' is the practice of selling one car model under two different makes, usually with different model names. Sometimes, the model names are the same, or there may even be two versions of the same model sold by one marque. Badge engineering is often used to sell more luxurious versions of the same model by different marques owned by the same company. It also sometimes involves a partnership between two parent companies. Sometimes, one model is sold under a different name in different countries, or at least the same name under different makes. It could be considered badge engineering when a model sold by the same name is renamed without being redesigned. The differences between the models is often limited to the grille, rims, and trim names. However, the headlights or taillights may be different in some cases.
-While differences were originally confined to the badges used on the model, more typically it involves slight styling differences, usually limited to the headlights, tail lights, and front and rear fascias. The term derives from the pot metal trademark emblems fastened onto the outside of the car or onto the dashboard.
+Examples:
-Brand engineering is common, but it should not be confused with [[Automobile platform|platform sharing]] within a company.  Platform sharing is different from rebadging, as an automobile platform may be used in many different ways and applications, such as using a single platform to produce and sell a [[sedan]] and an [[SUV]].  The two products are different automobiles, where as in brand engineering involves using the identical (or nearly identical) finished product.
+Unusual examples:
+[[GMC Jimmy]] and [[GMC Envoy]] (the two are the same make)
-==Different types of brand engineering==
+[[Dodge Neon]] and [[Plymouth Neon]] (both makes use the same model name)
-Brand engineering often occurs when an individual manufacturer, such as [[General Motors Corporation|General Motors]], owns a portfolio of different brands, and markets the same car under a different brand. It may be done to expand the ranges of different brands in one market without developing completely new models, such as selling one car as a [[Chevrolet]], a [[Pontiac]], and a [[Saturn|Saturn]] by [[General Motors Corporation|GM]] in the United States. It may also be done to sell the same model in different regions and markets simply under a different name.  For example, cars built by [[Daewoo]], now owned by [[General Motors Corporation|GM]], are now only badged as Daewoos in South Korea and Vietnam. In other markets, they are now badged as [[Chevrolet]]s. Similarly, in Australia and New Zealand, where Daewoo was unsuccessful, they are now rebadged as [[Holden]] models. The Australian car manufacturing industry experienced major badge reengineering during the 1990s as part of the failed [[Button car plan]].
+[[Geo Metro]] and [[Suzuki Swift]] (the two makes are owned by different companies)
+[[Pontiac Trans Sport]] and [[Pontiac Montana]] (the Trans Sport was renamed the Montana).

Red marquis: /* Models produced under licence */

2007-07-25T06:34:26Z

Models produced under licence

← Older revision		Revision as of 06:34, 25 July 2007
Line 26:		Line 26:
	A variant on rebadging is licensing models to be produced by other companies. One example of this practice than in Malaysia.		A variant on rebadging is licensing models to be produced by other companies. One example of this practice than in Malaysia.

	Its first local car manufacturer, [[Proton\|Proton]], started producing versions of the [[Mitsubishi Colt]] and [[Mitsubishi Lancer]], rebadged as [[Proton Saga]] and [[Proton Persona]] from 1985 until today (2006). This was followed by Malaysia's second vehicle producer, [[Perodua]], that manufactures [[Daihatsu Cuore]], [[Daihatsu Mira]], [[Daihatsu Move]], [[Daihatsu Terios]] known in the local language of [[Malay]] as [[Perodua Kelisa]], [[Perodua Kancil]], [[Perodua Kenari]] and Perodua Kembara, respectively. This practice continues until today with [[Inokom]], which rebadged South Korea's [[Hyundai Atos]], [[Hyundai Getz]] and [[Hyundai Matrix]]. [[Naza]] transformed the [[Peugeot 206]] into its own Naza 206 Bestari and in 2006, unveiled a locally assembled [[Kia Picanto]] called the Naza Suria.		Its first local car manufacturer, [[Proton\|Proton]], started producing versions of the [[Mitsubishi Colt]] and [[Mitsubishi Lancer]], rebadged as [[Proton Saga]] and [[Proton Persona]] from 1985 until today (2006). This was followed by Malaysia's second vehicle producer, [[Perodua]], that manufactures [[Daihatsu Cuore]], [[Daihatsu Mira]], [[Daihatsu Move]], [[Daihatsu Terios]] known in the local language of Malay as [[Perodua Kelisa]], [[Perodua Kancil]], [[Perodua Kenari]] and Perodua Kembara, respectively. This practice continues until today with [[Inokom]], which rebadged South Korea's [[Hyundai Atos]], [[Hyundai Getz]] and [[Hyundai Matrix]]. [[Naza]] transformed the [[Peugeot 206]] into its own Naza 206 Bestari and in 2006, unveiled a locally assembled [[Kia Picanto]] called the Naza Suria.

	Elsewhere, the [[Renault 12]] was produced by [[Dacia\|Dacia]] in Romania. In India, the old 1950s Morris Oxford still plies the streets as the Hindustan Ambassador.		Elsewhere, the [[Renault 12]] was produced by [[Dacia\|Dacia]] in Romania. In India, the old 1950s Morris Oxford still plies the streets as the Hindustan Ambassador.

Red marquis at 06:34, 25 July 2007

2007-07-25T06:34:11Z

← Older revision		Revision as of 06:34, 25 July 2007
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	~~#REDIRECT~~ [[Badge engineering]]		'''Badge engineering''' is a term that describes the rebadging of one model of [[automobile\|car]] as another. Due to the high cost of designing and engineering a totally new model, or establishing a new brand (which may take many years for it to gain acceptance), it is often more cost effective to rebadge a single product multiple times. However, excessive badge engineering can be problematic for car companies, and even detrimental. Having a single car sold under multiple identities may hamper overall sales, and can make marketing become difficult. It may also be an issue for a manufacturer to distinguish the differences between two models without damaging the one's reputation.

			While differences were originally confined to the badges used on the model, more typically it involves slight styling differences, usually limited to the headlights, tail lights, and front and rear fascias. The term derives from the pot metal trademark emblems fastened onto the outside of the car or onto the dashboard.

			Brand engineering is common, but it should not be confused with [[Automobile platform\|platform sharing]] within a company. Platform sharing is different from rebadging, as an automobile platform may be used in many different ways and applications, such as using a single platform to produce and sell a [[sedan]] and an [[SUV]]. The two products are different automobiles, where as in brand engineering involves using the identical (or nearly identical) finished product.

			==Different types of brand engineering==
			Brand engineering often occurs when an individual manufacturer, such as [[General Motors Corporation\|General Motors]], owns a portfolio of different brands, and markets the same car under a different brand. It may be done to expand the ranges of different brands in one market without developing completely new models, such as selling one car as a [[Chevrolet]], a [[Pontiac]], and a [[Saturn\|Saturn]] by [[General Motors Corporation\|GM]] in the United States. It may also be done to sell the same model in different regions and markets simply under a different name. For example, cars built by [[Daewoo]], now owned by [[General Motors Corporation\|GM]], are now only badged as Daewoos in South Korea and Vietnam. In other markets, they are now badged as [[Chevrolet]]s. Similarly, in Australia and New Zealand, where Daewoo was unsuccessful, they are now rebadged as [[Holden]] models. The Australian car manufacturing industry experienced major badge reengineering during the 1990s as part of the failed [[Button car plan]].

			Another way badge engineering may occur is when two separate companies pool resources by operating a joint venture to create a product, then selling it each as their own, or trading off products that each brand lacks in its lineup. A prime example of this would be the first-generation [[Honda Odyssey]] being rebadged as an [[Isuzu Oasis]] because [[Isuzu]] needed a minivan, while the [[Isuzu Rodeo]] was rebadged as the [[Honda Passport]] because [[Honda]] had the need for an [[SUV]]

			Language problems or marketing decisions may lead to a car being given a different model name in a certain country (for example, the [[Mitsubishi Pajero]] is called the Montero in Spanish-speaking countries and North America and the Shogun in the UK) although this may not constitute badge engineering as the car is still sold under the same brand name.

			Badge engineering also occurs between luxury brands and their parent companies. A parent manufacturer may take a model from a mainstream brand, upgrade it with more features, technoloy, luxury and/or style, then sell it as a model under a premier marque. An example of this is the [[Ford Motor Company]] taking its more mainstream [[Ford Expedition]], and with exterior, interior, and technological work, selling it as the [[Lincoln Navigator]].

			The term is also used for the makers of consumer electronics and household appliances sold under different names, especially the house brands of discount merchandisers, who can make specifications that would result in a lower-quality product as well.

			==List of badge engineered vehicles==

			For a list of vehicles that have been considered to be the result of badge engineering, see:

			* ''[[List of badge engineered vehicles]]''

			==Models produced under licence==

			A variant on rebadging is licensing models to be produced by other companies. One example of this practice than in Malaysia.

			Its first local car manufacturer, [[Proton\|Proton]], started producing versions of the [[Mitsubishi Colt]] and [[Mitsubishi Lancer]], rebadged as [[Proton Saga]] and [[Proton Persona]] from 1985 until today (2006). This was followed by Malaysia's second vehicle producer, [[Perodua]], that manufactures [[Daihatsu Cuore]], [[Daihatsu Mira]], [[Daihatsu Move]], [[Daihatsu Terios]] known in the local language of [[Malay]] as [[Perodua Kelisa]], [[Perodua Kancil]], [[Perodua Kenari]] and Perodua Kembara, respectively. This practice continues until today with [[Inokom]], which rebadged South Korea's [[Hyundai Atos]], [[Hyundai Getz]] and [[Hyundai Matrix]]. [[Naza]] transformed the [[Peugeot 206]] into its own Naza 206 Bestari and in 2006, unveiled a locally assembled [[Kia Picanto]] called the Naza Suria.

			Elsewhere, the [[Renault 12]] was produced by [[Dacia\|Dacia]] in Romania. In India, the old 1950s Morris Oxford still plies the streets as the Hindustan Ambassador.

			Badge engineering by means of product licencing has it downsides, in Malaysia, for example, the initial success brought by badge engineering for Proton quickly wore off when the motoring public became tired of its limited product range that only underwent minor cosmetic changes rather than major model changing makeovers, which often occurs with licenced companies. From 1985 until 2006, Proton seems to be relying heavily on technology transfers, unable to design the engine, chassis and other important aspects of car manufacturing by itself. Thus, the market share of this once dominant local car manufacturer in Malaysia dropped to 70% (along with its share prices).

			==See also==
			*[[Captive import]]

			[[Category:Automotive industry]]

Red marquis at 06:33, 25 July 2007

2007-07-25T06:33:23Z

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#REDIRECT [[Badge engineering]]