LaSalle - Revision history

Red marquis at 06:36, 17 July 2007

2007-07-17T06:36:30Z

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	<gallery>		<gallery>
	Image:1927 La Salle Earl At The Wheel Laurence P Fisher Standing-july12a.jpg\|1927 La Salle Earl At The Wheel Laurence P Fisher Standing		Image:1927 La Salle Earl At The Wheel Laurence P Fisher Standing-july12a.jpg\|1927 La Salle Earl At The Wheel Laurence P Fisher Standing
			Image:1927 lasalle.jpg
	</gallery>		</gallery>
	==References==		==References==

Red marquis at 08:38, 14 June 2007

2007-06-14T08:38:09Z

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	{{List of {{PAGENAME}} Models}}The '''LaSalle''' was an automobile product of [[General Motors Corporation]], and sold as a companion marque of Cadillac from 1927 to 1940. The two were linked by similarly-themed names, both being named for explorers—[[Antoine Laumet de La Mothe, sieur de Cadillac]] and [[René-Robert Cavelier, Sieur de La Salle]], respectively.		{{List of {{PAGENAME}} Models}}
			The '''LaSalle''' was an automobile product of [[General Motors Corporation]], and sold as a companion marque of Cadillac from 1927 to 1940. The two were linked by similarly-themed names, both being named for explorers—[[Antoine Laumet de La Mothe, sieur de Cadillac]] and [[René-Robert Cavelier, Sieur de La Salle]], respectively.

	==General Motors Companion Make Program==		==General Motors Companion Make Program==
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	==Photos==		==Photos==
	<gallery>		<gallery>
	Image:1927 La Salle Earl At The Wheel Laurence P Fisher Standing-july12a.jpg		Image:1927 La Salle Earl At The Wheel Laurence P Fisher Standing-july12a.jpg\|1927 La Salle Earl At The Wheel Laurence P Fisher Standing
	</gallery>		</gallery>
	==References==		==References==

Red marquis at 08:37, 14 June 2007

2007-06-14T08:37:48Z

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	One of the most famous popular culture references to the LaSalle is in [http://www.geocities.com/tvshowthemelyrics/AllInFamilySong.html "Those Were the Days,"] the theme song to the TV show ''All in the Family'', with the line "Gee our old LaSalle ran great." In later seasons they carefully enunciated this line, because with the disappearance of the car from the market, viewers could not figure out what it referred to.		One of the most famous popular culture references to the LaSalle is in [http://www.geocities.com/tvshowthemelyrics/AllInFamilySong.html "Those Were the Days,"] the theme song to the TV show ''All in the Family'', with the line "Gee our old LaSalle ran great." In later seasons they carefully enunciated this line, because with the disappearance of the car from the market, viewers could not figure out what it referred to.

			==Photos==
			<gallery>
			Image:1927 La Salle Earl At The Wheel Laurence P Fisher Standing-july12a.jpg
			</gallery>
	==References==		==References==
	* Kimes, Beverly R., Editor. Clark, Henry A. (1996), ''The Standard Catalog of American Cars 1805-1945''. Kraus Publications. ISBN 0-87341-428-4		* Kimes, Beverly R., Editor. Clark, Henry A. (1996), ''The Standard Catalog of American Cars 1805-1945''. Kraus Publications. ISBN 0-87341-428-4

Red marquis at 06:23, 19 February 2007

2007-02-19T06:23:29Z

← Older revision		Revision as of 06:23, 19 February 2007
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	The '''LaSalle''' was an automobile product of [[General Motors Corporation]], and sold as a companion marque of Cadillac from 1927 to 1940. The two were linked by similarly-themed names, both being named for explorers—[[Antoine Laumet de La Mothe, sieur de Cadillac]] and [[René-Robert Cavelier, Sieur de La Salle]], respectively.		{{List of {{PAGENAME}} Models}}The '''LaSalle''' was an automobile product of [[General Motors Corporation]], and sold as a companion marque of Cadillac from 1927 to 1940. The two were linked by similarly-themed names, both being named for explorers—[[Antoine Laumet de La Mothe, sieur de Cadillac]] and [[René-Robert Cavelier, Sieur de La Salle]], respectively.

	==General Motors Companion Make Program==		==General Motors Companion Make Program==

Red marquis at 22:50, 15 January 2007

2007-01-15T22:50:30Z

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	In an era where automotive brands were somewhat restricted to building a specific car per model year, Sloan surmised that the best way to bridge the gaps was to develop “companion” marques that could be sold through the current sales network.		In an era where automotive brands were somewhat restricted to building a specific car per model year, Sloan surmised that the best way to bridge the gaps was to develop “companion” marques that could be sold through the current sales network.

	Under the plan, the gap between the Chevrolet and the Oakland would be filled by a new marque named [[Pontiac]], a quality 6cyl. car designed to sell for the price of a 4cyl. The wide gap between Oldsmobile and Buick would be filled by two companion marques; Oldsmobile was assigned the up-market V8 [[Viking ~~automobile~~\|Viking]], and Buick was assigned the more compact 6cyl. [[Marquette ~~automobile~~\|Marquette]]. Cadillac, which had seen it base prices soar in the heady 1920s, was assigned LaSalle as a companion car to fill the gap that existed between itself and Buick.		Under the plan, the gap between the Chevrolet and the Oakland would be filled by a new marque named [[Pontiac]], a quality 6cyl. car designed to sell for the price of a 4cyl. The wide gap between Oldsmobile and Buick would be filled by two companion marques; Oldsmobile was assigned the up-market V8 [[Viking\|Viking]], and Buick was assigned the more compact 6cyl. [[Marquette\|Marquette]]. Cadillac, which had seen it base prices soar in the heady 1920s, was assigned LaSalle as a companion car to fill the gap that existed between itself and Buick.

	== The Art and Colour of Harley Earl ==		== The Art and Colour of Harley Earl ==

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2007-01-15T22:48:09Z

References

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	==References==		==References==
	* Kimes, Beverly R., Editor. Clark, Henry A. (1996), ''The Standard Catalog of American Cars 1805-1945''. Kraus Publications. [[ISBN 0-87341-428-4]]		* Kimes, Beverly R., Editor. Clark, Henry A. (1996), ''The Standard Catalog of American Cars 1805-1945''. Kraus Publications. ISBN 0-87341-428-4

	==External links==		==External links==

Red marquis: /* The Art and Colour of Harley Earl */

2007-01-15T22:43:01Z

The Art and Colour of Harley Earl

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	Prior to the LaSalle, automobiles essentially followed a set pattern, with design changes set by engineering needs. Ford’s [[Model T]] evolved over its extended run, but ever so slightly making a 1927 Model T almost identical to a 1910 Model T.		Prior to the LaSalle, automobiles essentially followed a set pattern, with design changes set by engineering needs. Ford’s [[Model T]] evolved over its extended run, but ever so slightly making a 1927 Model T almost identical to a 1910 Model T.

	Earl, who had been hired by Cadillac General Manager [[Lawrence P. Fisher]], conceived the LaSalle not as a junior Cadillac, but as something more agile and stylish. Influenced by the rakish [[Hispano-Suiza]] roadsters of the time, Earl’s LaSalle emerged as a smaller yet elegant counterpoint to Cadillac’s larger cars, and unlike anything else built by an American automotive manufacturer.		Earl, who had been hired by Cadillac General Manager Lawrence P. Fisher, conceived the LaSalle not as a junior Cadillac, but as something more agile and stylish. Influenced by the rakish [[Hispano-Suiza]] roadsters of the time, Earl’s LaSalle emerged as a smaller yet elegant counterpoint to Cadillac’s larger cars, and unlike anything else built by an American automotive manufacturer.

	==1927-1933==		==1927-1933==

Red marquis: /* 1934-1938 */

2007-01-15T22:42:31Z

1934-1938

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	==1934-1938==		==1934-1938==
	~~[[Image:LaSalle1.jpg\|thumb\|'''1936 LaSalle 5019''' ''- see additional photos below'']]~~Beginning with the 1934 model year, a significant portion of the LaSalle was more closely related to Oldsmobile than they were to senior Cadillacs. Again, Earl’s work with the LaSalle resulted in graceful vehicle, led by an elegant thin radiator grille. Earl’s other contribution was modern, airplane-styled, semi-shielded portholes along the side of the hood. All bodies were now by Fleetwood.
			Beginning with the 1934 model year, a significant portion of the LaSalle was more closely related to Oldsmobile than they were to senior Cadillacs. Again, Earl’s work with the LaSalle resulted in graceful vehicle, led by an elegant thin radiator grille. Earl’s other contribution was modern, airplane-styled, semi-shielded portholes along the side of the hood. All bodies were now by Fleetwood.

	This new LaSalle was priced $1,000 less than the least expensive Cadillac – its mission now was not to fill a price gap, but to keep the luxury car division out of the red. Sales rebounded and almost doubled to 7,218 units for the year. A 1934 LaSalle was chosen as the Pace Car for the [[Indianapolis 500]].		This new LaSalle was priced $1,000 less than the least expensive Cadillac – its mission now was not to fill a price gap, but to keep the luxury car division out of the red. Sales rebounded and almost doubled to 7,218 units for the year. A 1934 LaSalle was chosen as the Pace Car for the [[Indianapolis 500]].

Red marquis: /* 1939-1940 */

2007-01-15T22:42:15Z

1939-1940

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	==1939-1940==		==1939-1940==
	~~[[Image:1939 LaSalle 50 - V8.jpg\|thumb\|right\|220px\|Cadillac-based 1939 LaSalle 50 - V8]]~~In its final years, the LaSalle once again became more Cadillac-like in its appearance and details. The narrow radiator grille opening was retained, and was flanked by additional side grill work. Headlights which had moved down and secured to the “cat-walk” were again attached to the radiator shell. One interesting feature adopted by LaSalle in these years was a sun roof marketed as the “Sunshine Turret Top”. Sales again climbed in 1939 to 23,028.
			In its final years, the LaSalle once again became more Cadillac-like in its appearance and details. The narrow radiator grille opening was retained, and was flanked by additional side grill work. Headlights which had moved down and secured to the “cat-walk” were again attached to the radiator shell. One interesting feature adopted by LaSalle in these years was a sun roof marketed as the “Sunshine Turret Top”. Sales again climbed in 1939 to 23,028.

	The 1940 and final LaSalle was introduced in October 1939, and in its final year as it had in its first, by a full array of semi-custom body styles including a convertible sedan. Earl also oversaw this redesign, and the LaSalle emerged as a smooth flowing design, its trademark thin radiator was flanked by a series of thin chrome slots giving the LaSalle a futuristic look.		The 1940 and final LaSalle was introduced in October 1939, and in its final year as it had in its first, by a full array of semi-custom body styles including a convertible sedan. Earl also oversaw this redesign, and the LaSalle emerged as a smooth flowing design, its trademark thin radiator was flanked by a series of thin chrome slots giving the LaSalle a futuristic look.

Red marquis: /* LaSalle Hopefuls */

2007-01-15T22:41:57Z

LaSalle Hopefuls

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	==LaSalle Hopefuls==		==LaSalle Hopefuls==
	At various points in the 1950s, 1960s and 1970s General Motors issued Motorama cars and proposed new consumer automobiles under the design name LaSalle. 1955 saw two Motorama dream-cars, the LaSalle II four door hardtop and the LaSalle II Roadster. Sent to the crusher, the LaSalle II four-door hard-top was instead hidden in the back corner of the Warhoops Salvage Yard and was acquired in the 1990s by Joe Bortz, a [[Chicago]] area nightclub owner who has made a significant investment in restoring General Motors [[Motorama]] cars.		At various points in the 1950s, 1960s and 1970s General Motors issued Motorama cars and proposed new consumer automobiles under the design name LaSalle. 1955 saw two Motorama dream-cars, the LaSalle II four door hardtop and the LaSalle II Roadster. Sent to the crusher, the LaSalle II four-door hard-top was instead hidden in the back corner of the Warhoops Salvage Yard and was acquired in the 1990s by Joe Bortz, a Chicago area nightclub owner who has made a significant investment in restoring General Motors [[Motorama]] cars.

	In the early 1960s, GM Vice President [[William Mitchell]] floated the idea that if Cadillac decided to go forward with the production of a personal luxury coupe currently being designed that it could be marketed as the LaSalle. Cadillac passed on the design, and instead it given to Buick and emerged as the [[Buick Riviera]]. Again, in the 1970s when Cadillac was developing a new small luxury sedan, the LaSalle name was raised, but was passed over in favor of [[Cadillac Seville]].		In the early 1960s, GM Vice President [[William Mitchell]] floated the idea that if Cadillac decided to go forward with the production of a personal luxury coupe currently being designed that it could be marketed as the LaSalle. Cadillac passed on the design, and instead it given to Buick and emerged as the [[Buick Riviera]]. Again, in the 1970s when Cadillac was developing a new small luxury sedan, the LaSalle name was raised, but was passed over in favor of [[Cadillac Seville]].