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Button car plan: Difference between revisions

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The Button Car Plan was an attempt to rationalise the Australian car industry during the 1980s.  A major component of the plan, badge engineering, failed due to unforseen resistance from the buying public.
#REDIRECT [[Button Car Plan]]
Unfortunately, its creator Senator John Button is most remembered for this dismal failure despite an esteemed political career.

Latest revision as of 03:39, 8 September 2008

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