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Button car plan
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Revision as of 01:05, 8 September 2008 by 164.53.222.22 (talk | contribs)
The Button Car Plan was an attempt to rationalise the Australian car industry during the 1980s. A major component of the plan, badge engineering, failed due to unforseen resistance from the buying public. Unfortunately, its creator Senator John Button is most remembered for this dismal failure despite an esteemed political career.
